Syddansk Universitet
Giv verden mening

INTEGRATED CAMPAIGN

What would the world look like without engineers?

We built a series of objects that were designed not to work. The objects showed how everyday objects would look like if an engineer hadn’t been part of the process.

Each piece represented a specific engineering programme. Along with the objects we created an integrated campaign and a new visual universe.

The aim was to create awareness about the engineering programmes at the University of Southern Denmark and make engineering appeal to a new and younger generation.